place (something) at a premium

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place (something) at a premium

1. To greatly increase the cost or scarcity of something. Because the city is so densely populated, landlords are able to place rented accommodation at a premium. They designed the city around pedestrians, cyclists, and public transportation, so parking spaces are placed at a premium, unfortunately.
2. To place an especially high value on something; to consider something more important or valuable than is usual. We always place good customer service support at a premium, so never hesitate to contact us if you have a problem! With three young children, a shop where I can find everything I need in one stop is placed at a premium in my books.
See also: place, premium

place something at a premium

to force up the value of something so that its price is higher. The rapid changes in the market placed all the medical stocks at a premium. The goods had been placed at a premium by the changing market conditions.
See also: place, premium