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1. To throw, toss, or discard something casually onto something else. In this usage, a noun or pronoun can be used between "pitch" and "on." Just pitch your bag anywhere on the floor, I'll bring it upstairs for you later. You can't pitch your garbage on the ground like that—find a garbage can and dispose of it properly!
2. To choose, decide on, or achieve something. We pitched on Marty's plan because it made the most economic sense at the time. My job is to pitch on locations to film our scenes.
3. To promote something using a specific angle, gimmick, or hook. The film is pitched on the nostalgia we have for movies from the 1980s, but it just emulates them without bringing anything new to the table. It is just the latest in a series of would-be technological advances pitched on the empty promise of cheap, bountiful energy.
Also, pitch upon. Choose, decide on, as in He pitched on the ideal solution. This idiom uses pitch in the sense of "arrange or set something in order." [Early 1600s]
1. To throw or toss something onto something: I pitched my jacket on the chair and sat down.
2. To choose or achieve something, usually quickly: We pitched on the terrace as the proper location for the ceremony.