pitch upon(redirected from pitch it upon)
1. To choose, decide on, or achieve something. We pitched upon Marty's plan because it made the most economic sense at the time. My job is to pitch upon locations to film our scenes.
2. To promote something using a specific angle, gimmick, or hook. The film is pitched upon the nostalgia we have for movies from the 1980s, but it just emulates them without bringing anything new to the table. It is just the latest in a series of would-be technological advances pitched upon the empty promise of cheap, bountiful energy.
To choose or achieve something, usually quickly: After a brief discussion of the problem, we pitched upon a good solution.