pitch upon

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pitch upon

1. To choose, decide on, or achieve something. We pitched upon Marty's plan because it made the most economic sense at the time. My job is to pitch upon locations to film our scenes.
2. To promote something using a specific angle, gimmick, or hook. The film is pitched upon the nostalgia we have for movies from the 1980s, but it just emulates them without bringing anything new to the table. It is just the latest in a series of would-be technological advances pitched upon the empty promise of cheap, bountiful energy.
See also: pitch, upon
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

pitch upon

v.
To choose or achieve something, usually quickly: After a brief discussion of the problem, we pitched upon a good solution.
See also: pitch, upon
The American Heritage® Dictionary of Phrasal Verbs. Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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