The higher price often applied to products or services that are for or are marketed to women, especially when such products are similar or nearly identical to products or services for or marketed to men. The term refers to the fact that many such products are in fact pink. However, the term does not refer to an actual tax. A: "Why are my razors so much more expensive than my husband's?" B: "Because of the pink tax, that's why."
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.