Read more than you ever wanted to know about pink slime
on InsideCounsel: ABC News wants "pink slime
" lawsuit in federal court ABC News sued for defamation over "pink slime
" reports "Pink slime
" controversy continues to rage
(BPI), a leading processor of lean finely textured beef (LFTB), sued the news network in South Dakota state court last month, arguing that its sales plummeted after ABC used the stomach-churning "pink slime
" moniker in reference to its product.
Other defendants in the suit include ABC News anchor Diane Sawyer, reporters Jim Avila and David Kerley, and Gerald Zirnstein, a former USDA microbiologist who coined the term "pink slime
" in a 2002 email.
Regardless of whether pink slime
is sustainable or safe, BPI announced last week that it was suspending operations at plants in Iowa, Kansas and Texas because of the public outcry.
, which also goes by the less colorful name of "finely textured beef," includes beef scraps and connective tissue that are separated during processing, and then added into ground beef.
Only a few years ago, we were afraid that our nuggets were made of "pink slime
", a distressing mixture of mechanically separated meats and additives.
Read: (http://www.ibtimes.com/pink-slime-factories-brace-permanent-shutdown-bpi-slashes-650-jobs-697302) 'Pink Slime
' Factories Brace For Permanent Shutdown, BPI Slashes 650 Jobs
Furthermore, an ABC News report was highlighted on social media that coined the term pink slime
to describe the pale pink, 100% beef product, and then questioned the product's safety by calling it dog food.
There was also "black residue and pink slime
" in an ice machine, the suit alleges.
The fast food giant has long had to battle with rumours of "pink slime
" being used to make popular snacks such as McNuggets and the Big Mac.
Ebola, the Islamic State, identity theft, school shootings, pink slime
- we're adrift in an age of free-floating and unarticulated fears.
Another guide says the patties do not contain lean finely textured beef, an ingredient widely referred to as ''pink slime
'' that became the subject of controversy a few years ago.
The reason most often cited is that schools did not want to include in their hamburgers a product that some media outlets labeled as "pink slime
." However, reports now indicate that higher beef prices appear to be overcoming consumers' resistance to buying the lower-priced lean, finely textured beef.
As a means of pursuing our research objective, we next apply exemplification theory to the controversy surrounding the portrayal by ABC News of Lean Finely Textured Beef (LFTB), produced by Beef Products, Incorporated (BPI), as "pink slime
." Specifically, we summarize how the ABC News accusations manifested in an exemplar and then analyze the BPI response to ascertain the crisis communication challenges the company faced.
Consumer worries about "pink slime
"--a product known in the industry as "lean, finely textured meat" and that for years had been a fixture in most ground beef--were stoked two years ago when chef Jamie Oliver demonstrated on television how the product was made.