But for Jade Ilagan, strategy director at independent advertising agency IdeasXMachina, measuring the power of pink money is a difficult task.
"In terms of pink money, I am not so sure about the power it has currently.
These forms of advertising could be the ones that encourage purchase from pink money, although it still couldn't be exclusive,"he continued.
Investigating officers suspect the pink money
box and items of jewellery may have been stolen.
The Democratic establishment has taken note of the power of pink money and has organized like never before to take advantage of the formerly untapped wells.
While Republicans have yet to court pink money as aggressively as Democrats, they are no longer rejecting it as Bob Dole did in 1995 when he infamously returned a $1,000 check from the Log Cabin Republicans, the gay GOP organization.