pink it and shrink it

pink it and shrink it

slang A strategy used in marketing and producing goods for women in which an existing product (especially one for men) is simply made smaller and pink. The variant "shrink it and pink it" is also used. What genius applied "pink it and shrink it" to sports jerseys? I don't want a jersey that's pink and sparkly, thank you very much!
See also: and, pink, shrink