parlay

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parlay (something) into (something else)

To use a particular quality, asset, or trait so well or strategically that it becomes something even more valuable. He was able to parlay the negative press against his competitor into a successful ad campaign that ended up giving him a huge boost in business. When I was an intern, I parlayed my tech skills into a part-time job overseeing the publishers' e-book production.
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Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

parlay something into something

Fig. to exploit an asset in such a way as to increase its value to some higher amount. She is trying to parlay her temporary job into a full-time position. Alice parlayed her inheritance into a small fortune by investing in the stock market.
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McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

parlay into

v.
To work with or manipulate some quality in order to make it something of value: She parlayed her ability to make people feel comfortable into a successful career as a therapist. The politician was able to parlay the people's complaints into a successful campaign strategy.
See also: parlay
The American Heritage® Dictionary of Phrasal Verbs. Copyright © 2005 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
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References in periodicals archive ?
Concened that Kings Point grads were parlaying their free educations into lucrative, dockside careers, Congress imposed post-graduation requirements for all cadets beginning with the class of 1986.
Wall Street elders insist that up-and-coming investmentbankers like Dennis Levine, who pleaded guilty to parlaying insider information to build a $12.6 million fortune, are merely the rotten apples in an otherwise clean barrel.