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parlay (something) into (something else)

To use a particular quality, asset, or trait so well or strategically that it becomes something even more valuable. He was able to parlay the negative press against his competitor into a successful ad campaign that ended up giving him a huge boost in business. When I was an intern, I parlayed my tech skills into a part-time job overseeing the publishers' e-book production.
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parlay something into something

Fig. to exploit an asset in such a way as to increase its value to some higher amount. She is trying to parlay her temporary job into a full-time position. Alice parlayed her inheritance into a small fortune by investing in the stock market.
See also: parlay

parlay into

To work with or manipulate some quality in order to make it something of value: She parlayed her ability to make people feel comfortable into a successful career as a therapist. The politician was able to parlay the people's complaints into a successful campaign strategy.
See also: parlay
References in periodicals archive ?
The Parlay X gateway software is based on the Open Source licence products and implemented on the J2EE platform and was developed by AvavaNet, a Russian company, under an agreement with Iskratel.
Delaware Park offers parlay sports betting on NFL games in the ultimate gaming facility, including half-point parlay, teaser and super teaser cards, and "off the board" parlays.
Orbis, the world's leading provider of interactive gaming and betting solutions, announced today its latest partnership agreement to provide games content to Parlay Entertainment.
For more information on Parlay solutions and services, please visit our Web site at www.
Parlay Entertainment is proud to welcome Emap's impressive roster of media properties to the growing number of brands using our bingo platform," said Scott White, President & CEO of Parlay Entertainment.
In particular, Parlay is continuing to see growth activity from its licensees offering 90-number bingo to the UK marketplace.
The potential of Parlay is considered from a number of points of view: business need, service development and service deployment.
Whether they're headed for work or college, Priesz and his staff have encouraged students to think beyond the next step and parlay their skills and studies into a career through professional workshops and internship opportunities.
The Parlay Group kicked off 2006 with its second API Accelerator event that produced 8 new speclets (pre-standardized specifications) for emerging telecom Web Services in just 3 days
The women's basketball team (24-7) looks to parlay its momentum from its first Golden State Athletic Conference tournament championship in the first round of the NAIA playoffs against Pikeville (Ky.
uk means their members will benefit from access to one of the world's largest online bingo communities, further expanding this e-gaming vertical into the mainstream," said Scott White, President & CEO for Parlay Entertainment Inc.
Parlay 4 features a new game interface with an improved screen layout, new tabbed components and a larger area for chat messages.
The club hockey team, hoping to parlay momentum after upsetting previously undefeated Wagner College the day before, was eliminated in the American Collegiate Hockey Association Division III National tournament in Michigan on Friday by losing to Hope College 1-0 on a power-play goal.
Peter Trinz, Senior Vice President of Parlay Entertainment, said, "Littlewoods Gaming is just the latest high-profile brand to join the St.