in the long run(redirected from over the long run)
in the long run
Over a relatively long or extended length of time in the future. While the company was initially criticized for their new marketing strategy, it seems to have paid off for them in the long run. I know it's a lot of money to spend on a mattress, but trust me, it will be worth it in the long run.
in the long run
Over a lengthy period of time, in the end. For example, He realized that in the long run, their argument wouldn't seem so awful. This expression, which originated as at the long run in the early 1600s, presumably alludes to a runner who continues on his course to the end. Economist John Maynard Keynes used it in a much-quoted quip about economic planning: "In the long run we are all dead." The antonym, in the short run, meaning "over a short period of time," dates only from the 1800s. The novelist George Eliot used both in a letter (October 18, 1879): "Mrs. Healy's marriage is surely what you expected in the long or short run."
in the long runor
over the long run
COMMON People use in the long run or over the long run to talk about how things happen or develop over a long period of time. Taking time out to get fit is time well spent and will benefit you in the long run. Her judgement didn't seem to have done him much harm in the long run. Hiring new employees is essential for virtually all firms, at least over the long run.
in the long run (or term)over a long period of time; eventually.
1997 New Scientist But as the economist Maynard Keynes pointed out, in the long run we are all dead.