flavor of the week(redirected from one's flavour of the week)
flavor of the week
Someone or something very popular but only temporarily or ephemerally. The phrase is often used to describe fleeting romantic relationships. I wouldn't get too attached to Katie, she's just Ralph's flavor of the week—they'll break up in no time. You change majors all the time, so it sounds like biology is just the latest flavor of the week! This new social media app is the flavor of the week for teenagers across the country.
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.