bury the lead(redirected from one's burying the lead)
bury the lead
In journalism, to open a news article with secondary or superfluous information, thus relegating the central premise (the lead, which usually occupies this position) to a later part. "Lead" in this sense is sometimes written as "lede." I don't usually have time to read news articles all the way to the end, so it really annoys me when they bury the lead.
Farlex Dictionary of Idioms. © 2022 Farlex, Inc, all rights reserved.