on the flip side

on the flip side

Looking at a different or opposite aspect, possibility, or result (associated with something). I'll have to work really long hours and be away from my family for long stretches of time, but, on the flip side, I'll get the opportunity to travel around the world.
See also: flip, on, side
References in periodicals archive ?
And on the flip side is the related question: How should we be educating future business managers, the people on whose support public relations depends, about public relations?
On the flip side is the relatively unexplored matter of educating future business leaders about public relations' role and uses.