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Remaining true to the official or agreed upon view, plan, or ideology. We just feel like our spokesperson has to be on message with our organization's strong religious beliefs. The candidate usually stays on message during these interviews, rarely stepping outside of a set of carefully crafted responses, so it was odd to see him go off on such a random, ranting tangent.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
on/off ˈmessage(of a politician) stating/not stating the official point of view of their political party: Despite their internal problems, the party maintains a public front of staying on message.
Farlex Partner Idioms Dictionary © Farlex 2017
Following a planned set of remarks or positions.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.