the nouveau riche

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the nouveau riche

Collectively, the members of a class of newly wealthy people, as opposed to those who have inherited their wealth. The term often implies that the newly acquired wealth is being flaunted or spent ostentatiously. Old money families knew how to be the pillars of the community, but the nouveau riche just buy cars and mansions.
See also: nouveau, riche

the ˌnouveau ˈriche

(from French, disapproving) people who have recently become rich and like to show how rich they are in a very obvious way: As a member of the nouveau riche, Tom can often be seen at New York’s most fashionable venues.
The meaning of the French phrase is ‘new rich’.
See also: nouveau, riche
References in periodicals archive ?
It was only in looking back at the startling frequency with which Cadillacs were invoked that I came to appreciate the important role that objects played in trying to distinguish nouveau riche territories from established ones.
The majority of family businesses in the world today (especially in newly-rich China) are still in the founder stage, making most people nouveau riche.
Old money has historically distanced itself from the nouveau riche by forming impenetrable clubs, but since Manchester United are already a club, I don't suppose that would work.
The doomed nouveau riche Birling family are symbolised by a powerful doll's house marooned in the centre of the stage, reminiscent of a decaying ship rammed up against rocks.
In "Nouveau Riche," a collaboration with Keith Farquhar at the Approach in 2000, he extended this association by contributing to a room-size environment that could almost be called domestic.
This was certainly a tie which captured the very essence of the FA Cup - the nouveau riche of the Premiership against the paupers of the Third Division, with York's players facing the prospect of life on the dole at the end of the season.
Bangkok has been described as being both chaotic and serene, ancient and modern, sacred and profane, and as a city that panders to nouveau riche greed while embodying traditional values.
BERLIN With old-timers and nouveau riche buyers rediscovering U.S.
Today's yachts are bigger than ever - a 120-foot boat used to be considered large, but now 150- to 200-foot vessels are not uncommon - and the owners are no longer strictly blue bloods but also the newest of the nouveau riche. Which means that today's successful businessperson is more likely to not only have a yacht, but to conduct business on it.
They return to their ancestral village, where Takashi attempts to stage a protest against the nouveau riche Korean who is taking over the village.
So Murchison decided to capitalize on his city's great tappable resource: the nervous nouveau riche.
False bankruptcy, spoilt rich kids, matchmakers on the take and lawyers on the bottle - welcome to the world of Moscow''s merchant class, the nouveau riche of 19th century Russia.
TheyEUROre still in Chigwell where sisters Tracey (Linda Robson) and Sharon (Pauline Quirke) are living in TraceyEUROs nouveau riche home now minus her jailbird husband.
Like the nouveau riche Jews of the period, their social climbing arrested by the new repression, Bergelson looked beyond rather than within; his writing recalled Tolstoy's plotting, Chekhov's introspection, and Andrei Bely's Symbolist experiments of perspective.
Where were the traditional socialists when Tony Blair sold out to the inexperienced, straight from university nouveau riche in 1997?