not so much


Also found in: Acronyms.

not so much

A dismissal of what goes before. This phrase dates from the early 1990s and is widely used in numerous contexts. It was especially popularized by Jon Stewart on Comedy Central’s “Daily Show.” When asked which Democrat would step out to lead the party, Stewart responded, “I like this guy John Kennedy. Since him, not so much.” A Time headline over a column by Jay Newton-Small about Nevada’s Sharron Angle challenging the Senate majority leader for his seat read, “Harry Reid Looked Beatable This Year. Now? Not So Much” (July 5, 2010). Similarly, a fictional character being offered a bribe said, “You know, a million used to be real money. Not so much these days” (Nevada Barr, Burn, 2010). The phrase is clearly a cliché.
See also: much, not