Whether it is through the weekly flyer, their competitor price-match program, great in-store brands or club size packaging, the more than 250 No Frills store owners are community champions for cost control and trusted low prices.
No Frills store owners know their customers and work hard to ensure products available at their stores reflect the needs of their community, while keeping value top of mind.
The prospect of rising costs and falling fares could mean the no frills boom could stall.
The big strategic question for Liverpool, though, is can it diversify from the no frills market?
We can expect to see no frills
airlines' share of the total market continue to get stronger in 2004 and gain further market share from the flag carriers in 2004,' commented Mr Harrop.
With Western European Economy fares not expected to fall any further due to the imminent completion of traditional carriers' fare restructuring, many of Europe's no frills airlines are taking the opportunity to raise their fares to more economic levels.
Bernard Harrop, director of industry relations at American Express Corporate Travel, said: 'Over the last few years Europe's major airlines reduced their Economy Class fares in order to compete with no frills airlines.
My prediction is therefore that the no frills
sector will see collapses and consolidation in 2003, coupled with the inevitable higher prices.
He is halting expansion of the No Frills format, one designed as a competitive weapon against Woolworths and Coles by adding fresh meat and produce to the No Frills staples grocery mix.
Now, as he prepares for the Australian entry of Aldi, the German no frills grocery retailer, Cornell, despite his reputation and past accomplishments, is clearly under pressure.
installed the system in 2006 almost as a necessity.