No cigar - Idioms by The Free Dictionary
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A phrase said when one is almost correct or successful but ultimately fails. Most commonly heard in the phrase "close but no cigar." Cigars were once commonly used as prizes or awards. You all had some very good guesses—they were close but no cigar.
References in periodicals archive
In contrast to cigarettes, there was little newcomer activity and the key importers and distributors remain the same (there is no cigar
production in Bulgaria).
So unfortunately in this contents case, it was close, but no cigar