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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
See also: carve, niche
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

carve a niche


carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012
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References in periodicals archive ?
Niche modeling can be used to help identify the effects of habitat or climate change on a species or disease.
Soon it was tagged a niche product and no longer was king.
Ecological niches as stable distributional constraints on mammal species, with implications for Pleistocene extinctions and climate change projections for biodiversity.
The primary reason is that their mission is to serve only their policyholders, which in some cases can be a very small defined niche. As a result, these mutual companies can effectively serve their policyholders without full-time associates." The major advantage, he said, is lower operating costs that allow more of the collected premiums to be devoted to paying claims, not staff.
That rationale can prevail even though virtually anyone in the business would acknowledge that many of the most innovative products and some of the most creative marketing programs come from niche suppliers.
This is a good technique, as retailers are experts in niche marketing and everyone can relate to how different stores treat you and the varied quality and type of merchandise they sell.
We believe these principles apply to the niches of all of the markets that Gowan serves.
Purple Sun just goes to show that if you have got a niche you really can become a big fish in a small pond.
company enter the other niche areas in which AMG has a presence, such as the handling of metallic scrap generated at incinerators and waste-to-energy plants.
Some species, the analysis showed, will be outside even their tolerances niches. Importantly, Sax says, estimates of expanded niches helps to give an idea which specific species are at risk and which are not, which could be important for conservation.
Whether or not you've ever considered a niche of any kind, take a look at Steve Anderson's presentation, ( Riches in Niches: How to Grow Big in Small Markets.
With no Ebf3, HSC abundance is greatly reduced, and bone overgrowths fill the cavities forming the niches.
Embryonic and adult stem cell research has shown that stem cell fates are controlled by their specialized microenvironment, referred to as the stem cell niche, via direct cell-cell interactions and the molecular signals emitting from the niche.
In our study system, the distance between niches as described by habitat characteristics was shorter between moose and sheep compared to moose and cattle.