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carve (out) a niche

To establish a unique role (for oneself), usually by excelling in a very specific area. I was able to carve out a niche at the farmers' market by selling something no one else was—dried beans. Our graphic designer really carved out a niche for himself with that series of innovative ads.
See also: carve, niche

carve a niche


carve out a niche

COMMON If you carve a niche or carve out a niche for yourself, you create a role or opportunity for yourself, especially at work, by doing a particular thing very well. In time, he carved a niche for himself as a television commentator. Some have carved out a niche in New York City's highly competitive art market, charging as much as $40,000 for their pictures. Note: A niche is a hollow area that is made in a wall to display something such as a statue or an ornament.
See also: carve, niche
References in periodicals archive ?
Passion Passion for a specific industry or type of coverage is how most agents begin the process of discovering their niche.
July 13, 2013 -- Proper tissue function and regeneration is supported by stem cells, which reside in so-called niches.
This increase in let-7 leads to a domino effect that flips a switch on aging by influencing a protein known as Imp, whose function is to protect another molecule, Upd, which is secreted from a key area of the niche.
So before going after a new niche, agency owners need to look into their hearts to determine whether they truly have a sales force that can effectively prospect, nurture and write new business on their own.
The Niche Innovation Scheme will provide essential support to those SMEs to allow them access to world-class expertise, and to encourage them to pioneer the kind of new technologies that the volume players will adopt in the future.
The executives said Nanya is already one of the world's top three suppliers of niche memory chips.
NICHE not only benefits the patients but it also has a large benefit to the hospital.
Among their arrow-slits and towers, a handful of castles in Scotland and England have curious niches built into their crenellated walls.
Niche Market was sold for Ir13,500gns at the Tattersalls Ireland November Sale.
While "copycat" products have been swept from retail shelves, unique niche products have retained their space.
A well-developed marketing plan is the key to successful niche marketing and can include, but is not limited to, the following components: a mission statement; situation analysis; and SMART (specific, measurable, attainable, realistic and timely) strategies.
Before launching a new niche, you first must determine if there is market potential for the products by evaluating local competition.
DES MOINES, Iowa -- The National Pork Board is making available online a niche pork terminology fact sheet and poster for in-store use to help retailers educate consumers and promote niche pork products.
From how to become a noted expert in a given field to using a formula developed by the author to locate the right professional niche, RICHES IN NICHES is an excellent guide to standing out from the crowd.