naughty but nice


Also found in: Wikipedia.

naughty but nice

Harmful, distasteful, or reprehensible, but still irresistibly enjoyable, attractive, or desirable. Sometimes hyphenated if used before a noun. Naughty but nice, this divine chocolate cake certainly won't do your waistline any favors this holiday season. This is one of best naughty-but-nice fast food restaurants in the city.
See also: but, naughty, nice

naughty but nice

reprehensible but irresistible. informal
The expression, which often carries a sexual innuendo, was popularized in Britain especially as an advertising slogan for cream cakes in the 1970s.
See also: but, naughty, nice
References in periodicals archive ?
It's naughty but nice, filled with innuendo, but always with comedy ahead of the lewd and crude.
Celebrity chef Paula Deen has been losing sponsors consistently since her racial slur controversy erupted, but there is one show out there that wants the "Butter Queen" to appear on it: ABC's "Dancing With The Stars." At least, that's a rumor (http://www.naughtybutnicerob.com/paula-deens-new-job-offer-dancing-with-the-stars/) Naughty But Nice Rob reported on Friday.
Naughty but Nice cupcake hand cream, pounds 4.95, Prezzybox, www.prezzybox.com, 0844 2495 007 6.
But she insists she's naughty but nice. "I'm absolutely not high maintenance, pretty easy going actually," she told me.
WHETHER you want to get your hands dirty, enjoy some rough and tumble or simply take a breath of fresh air and recharge those batteries, a visit to any English Heritage property is guaranteed to have something to suit all moods and ages coupled with a season of NAUGHTY but NICE events this summer.
Today is the start of Cake Time, which isn't just an excuse to eat lots of naughty but nice things.
NAUGHTY BUT NICE: Town End pupils Leah and Owen, both eight, enjoying the Seven Stories exhibition PICTURES: ADRIAN DON www.icNewcastle.co.uk/buyaphoto ref: 01246578; PAGE-TURNER: Horried Henry is very popular
His tales of meeting the Queen and Prince Charles were naughty but nice.
HEREFORD-BASED club night Naughty But Nice has recently refurbished the front of house to incorporate a new bar area that is open to members of the public, regardless if you are attending Naughty But Nice or not.
NAUGHTY but nice neighbours stripped off and raced along a busy street to raise pounds 1,000 for a boy with a fractured skull.
A SUMMER season of "naughty but nice" family fun has been launched at some of the North East's historic sites.
"However, when faced with a Dragon Moray eel nicknamed Ozzy, the naughty but nice fish seems to hold her own."
About pounds 390 million of the "naughty but nice" treats were sold in the UK last year - up 40 per cent since 2001.