name as

name (one) as

1. To choose, select, or appoint one to some role or position. The board of directors named Steve Bobs as the new CEO of the company. My lawyers advised me to name my son as the executor of my estate.
2. To assign one a particular descriptor or characterization. The village elders named the man as a traitor, banishing him to the wastelands forever. The new video debunks the entrepreneur's claims, naming her as a complete fraud.
See also: name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

name someone as something

to select someone as something. The mayor named Karen as corporate council. The president named himself as chairman of the new committee.
See also: name
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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References in periodicals archive ?
"I thought it would be a miracle if anyone in the journal's editorial department would pronounce the name as we would in English," he says.
If, by chance, your business has the same name as another company or you have the same name as a famous person, you have a better chance of proving you didn't register the domain name in bad faith (or basically to hold it for ransom), explains Schmid.
Naming is not simply a creative exercise, it's rather a highly strategic undertaking to drive the corporate name as a weapon in the marketplace.
The adjustment is a mechanism to account for the decrease in relative value of the original transferred trade name as the trade name in the foreign jurisdiction gains value through local marketing efforts.
So the answer to the question we posed at the start of this article -- "What's in a name?" -- is everything, and just as much care has to be given to creating the name as making the product or service itself.