move the yardsticks

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move the yardsticks

To alter the rules or parameters of a situation in such a way as to suit one's needs or objectives, making it more difficult for someone else to succeed, keep pace, or achieve an opposing objective. (A US variant of the more common British phrase "move the goalposts.") Primarily heard in US. I hate arguing with that type of person. As soon as you start wearing down their logic, they just move the yardsticks on the whole thing! We're never going to get the book design finished in time if the publisher keeps moving the yardsticks every couple of months like this!
See also: move
References in periodicals archive ?
Hopefully we can move the yardstick forward through negotiations as opposed to going right back to court.
I intend to help our Interfaith Committee move the yardstick on Interfaith issues.
I can honestly say that NULCA is helping move the yardstick with respect to preventing damage to underground facilities," says Robert Kipp, CGA executive director.
All the way along, one of the things we said is when sport policies and acts are moved it always takes just a tremendous amount of effort to move the yardstick.
The institution believes the funding will also move the yardsticks toward enabling them to establish more partnerships, chase opportunities for contractual research and clinical trials, and spur a variety of new research and development projects.
I intend to follow in the footsteps of previous commanders and move the yardsticks as far forward as possible over the next 10 and half months," he said.
They will clearly help TEI move the yardsticks forward