milk (something) for all (something) is worth

(redirected from milking it for all it's worth)

milk (something) for all (something) is worth

To make use of or exploit something to one's advantage to the furthest possible extent. He's been milking the bit of celebrity his book brought for all it's worth, but if he doesn't write something new soon, he'll just fade away as another has-been. The woman's admission of misremembering part of her testimony has given the company new ammunition in its defense, and they are milking it for all it's worth. He's been milking his back injury for all it's worth lately to get out of doing any heavy lifting around the warehouse.
See also: all, milk, worth
References in periodicals archive ?
And the young calf, affectionately known as "Calfie", is milking it for all it's worth.
There's a new "P" in marketing, and the highly acclaimed marketing guru, Seth Godin is milking it for all it's worth in his new book, "Purple Cow: Transform Your Business By Being Remarkable." What's a purple cow?
SORRY, but I'm just not going to make a big thing out of this - even if other papers are milking it for all it's worth.