References in periodicals archive ?
Figure 24: Europe management & marketing consultancy market value forecast: $ billion, 2011-16 40
Figure 25: Forces driving competition in the management & marketing consultancy market in Europe, 2011 41
developing a marketing plan and an adequate organization that will permit the coordination of all marketing-related functions;
recruiting and training competent marketing people;
With effective marketing research we can understand the impact on attitudes and perceptions and hopefully predict how those impacts translate into sales.
As an African-American targeting insurance to both mainstream and multicultural groups, Moses believes the key to successful ethnic marketing lies with a continuous commitment to the communities being served.
Camps can focus their marketing efforts on this target market.
Majaro (1993) presents the definition of marketing used by the Chartered Institute of Marketing as one of the most succinct available: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably" (p.
It is the most basic yet powerful form of marketing.
Actually, salespeople can be vital to bringing marketing focus to a small company.
Ozimkiewicz: I manage the marketing strategy and tactical plans for all of Monsanto's U.
The primary role of top management in modern casting marketing should be to exert a positive, supportive and controlling force upon overall marketing strategy and performance, but not get involved in the day-to-day operations and decisions.
Fruttadoro, Fyffes, Gs Marketing, Garavilla, Gartner-hallen, Gasa, Geest, Gerber Foods, Gilde Fund, Golden Foods, GolUen, Grabher, Greencell, Greencore, Greenery Intl, Groko, Grupo Fernandez, Grupo Fuertes, Grupo Halcon, Grupo La Doria, Grupo Sumol, Guinness Peat, Gustav Wulff, H & T Walker, Hanover Accept.