Tests on perceived luckiness of the letters and numbers yielded similar results as in Study One.
Therefore, H3 was partially supported for perception of luckiness and success, but not for perceived quality.
Two studies were conducted to test the perceived luckiness of alpha-numeric brand names and their influence on brand perceptions among Chinese consumers.
.16 .07, .18 Perceptual Defensiveness .06, .19 .04, .20 Providence Belief .05, .20 .02, .22 Openness to Experience .07, .17 .06, .19 Extraversion .05, .11 .04, .12 Perceived Luckiness
-.03, .18 -.06.
Secondary hypotheses predicted that performance on the implicit precognition task would be correlated with participants' scores on the Luck, Chance, Providence, Fortune, and Perceived Personal Luckiness subscales of the Questionnaire of Beliefs about Luck.
This applies to the Sheep-Goat, Anomalous Experience Inventory subscale, and Perceived Personal Luckiness measures.
The results indicated the same patterns as those in tables 8 and 9: Sheep-Goat [r.sub.s](49) = -.05, p = .37; Paranormal Belief [r.sub.s] (49) = -.02, p = .44; Perceived Personal Luckiness [r.sub.s](49) = -.14, p = .16, all one-tailed.
Finally, in order to further reinforce the packaging of the study as an experiment about luck, the Luckiness Questionnaire was moved to the front of the packet.
The new question about luckiness in the experiment loaded highly on the second factor, which otherwise replicated the confidence factor of Series I.
The first question of this scale asks people to indicate their perceived luckiness, the second their perceived unluckiness.
Exploratory Question: Luckiness and nonintentional psi.
Two postal questionnaire studies have compared perceived luckiness with confidence of a win on the UK National Lottery, actual lottery playing behavior, and actual lottery success, the latter of which may of course be an indicator of psi performance (Smith, Wiseman, and Harris, 1997).
They do not address the question of luckiness and nonintentional psi, yet here is where one might most reasonably expect to find a relationship between luckiness and psi--you don't try to be lucky; in everyday life good luck just seems to happen.
More recently, Broughton (1979) carried out a pilot study in which he administered the Greene Luck Questionnaire to participants undertaking a computerized micro-PK task and found a significant positive correlation between luckiness and PK scores, although this correlation was nonsignificant in confirmatory data.
Other studies have examined perceived luckiness and ESP ability.