low-hanging fruit


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low-hanging fruit

1. That which is especially easy to obtain or achieve. Often implies something that is perhaps not as satisfying as that which takes more effort or skill to obtain or do. Jokes about the president's peculiar way speaking are pretty low-hanging fruit, if you ask me. It was low-hanging fruit, but the first-round victory is good to get under our belt all the same.
2. Someone who is very easy to persuade, swindle, or sell to. You've got to learn how to spot people who've just gotten paid—they're eager to spend their wages, so they're always low-hanging fruit.
See also: fruit

low-hanging fruit

Fig. the easiest person(s) to sell something to, to convince of something, or to fool. (From the much older easy pickings.) People who always want to be the first to buy something, they're low-hanging fruit for this product. Don't be satisfied with the low-hanging fruit. Go after the hard-sell types.
See also: fruit

low-hanging fruit

People use low-hanging fruit to refer to the things that are the easiest to achieve or get. I think there's a lot of low-hanging fruit that we can go after in terms of reducing our costs.
See also: fruit
References in periodicals archive ?
low-hanging fruit: In business speak, it is always preferable to pick the low-hanging fruit first because it is an easy sale.
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There are so many opportunities to gather this low-hanging fruit that it's hard to choose a bad place to start.
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I have often found these to exist as low-hanging fruit staring us in the face.
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After all they can only reach the low-hanging fruit.
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The so-called low-hanging fruit has long since been picked and now they are cutting into the tree itself.
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This is low-hanging fruit in providing solutions that improve school safety for students, teachers, staff and administrators," Olsen said in a written statement.
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Educators are fond of using the reference "picking the low-hanging fruit.
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Speaking at a media briefing Thursday in Toulouse, France, Airbus EVP-strategy and future programs Christian Scherer said optimized air traffic management was the low-hanging fruit that could achieve 9% fuel burn savings.
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Yet one of the great joys of my early years was experiencing low-hanging fruit from the cherry tree that grew between our barn and house.
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There is enough low-hanging fruit across the Defense Department, he says.
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The Great Stagnation: How America Ate All the Low-Hanging Fruit of Modern History, Got Sick, and Will (Eventually) Feel Better, by Tyler Cowen e-book; Dutton Adult, 2011
Tyler Cowen's unpersuasive case
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