Also found in: Dictionary, Financial, Wikipedia.
1. That which is especially easy to obtain or achieve. Often implies something that is perhaps not as satisfying as that which takes more effort or skill to obtain or do. Jokes about the president's peculiar way speaking are pretty low-hanging fruit, if you ask me. It was low-hanging fruit, but the first-round victory is good to get under our belt all the same.
2. Someone who is very easy to persuade, swindle, or sell to. You've got to learn how to spot people who've just gotten paid—they're eager to spend their wages, so they're always low-hanging fruit.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
Fig. the easiest person(s) to sell something to, to convince of something, or to fool. (From the much older easy pickings.) People who always want to be the first to buy something, they're low-hanging fruit for this product. Don't be satisfied with the low-hanging fruit. Go after the hard-sell types.
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
People use low-hanging fruit to refer to the things that are the easiest to achieve or get. I think there's a lot of low-hanging fruit that we can go after in terms of reducing our costs.
Collins COBUILD Idioms Dictionary, 3rd ed. © HarperCollins Publishers 2012