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1. noun A state of being inconspicuous or avoiding attention. Used especially in the phrase "keep a low profile." A: "I haven't seen you in awhile—how are you?" B: "Oh, I'm fine, just keeping a low profile so I can finish my research by the deadline." It's hard for celebrities to keep a low profile when they go out in public. We'll have to keep a low profile while the police presence in the city remains heightened.
2. adjective Inconspicuous; modest and restrained in scope or style. Hyphenated if used as a modifier before a noun. My fiancée is something of a celebrity, so we're trying to have a low-profile wedding and avoid having the media bothering us on the day. You'll want to keep cash purchases like that fairly low profile if you don't want the feds investigating your finances.
Fig. a persona or character that does not draw attention. (*Typically: assume ~; have ~; keep ~; give oneself ~.) I try to be quiet and keep a low profile. It's hard because I just love attention.