lose track

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lose track of (someone or something)

1. To lose visibility of, forget about, misplace, or neglect to pay close attention to something. I'm sorry I'm late—we were having so much fun that I completely lost track of time. Do you know what time the party starts? I've lost track of my invitation. I was watching the bird through my binoculars until I lost track of it in the canopy.
2. To unintentionally decrease frequency of communication with someone over time until no further contact takes place. Unfortunately, I lost track of my college roommate, so I have no idea how she's doing now.
See also: lose, of, track

lose track (of someone or something)

to lose contact with someone; to forget where something is. I lost track of all my friends from high school. Tom has lost track of his glasses again.
See also: lose, track

lose track

see under keep track.
See also: lose, track

keep/lose ˈtrack (of somebody/something)

stay/not stay informed about somebody/something; remember/forget about the number of something, the time, etc: It’s hard to keep track of how much money we spend every month.I’ve lost track of the number of times I’ve lost my keys.
See also: keep, lose, track
References in periodicals archive ?
It's understandable that consumers would lose track of some cash over the course of a week, but we were surprised by how much cash goes unaccounted for at the end of a week -- a dollar here and a dollar there definitely adds up," said Wayne Best, Visa's chief economist.
And Londoners are more likely to lose track of their finances than people from other regions, overspending by an average of pounds 317, followed by pounds 288 in the North West, pounds 192 in the North East and pounds 213 in Scotland.
It's easy to lose track of your account paperwork, forget your old employee ID, or even what financial companies hold your retirement accounts.
Frequently, one of the challenges we are seeing in the military is they move around so much and it's easy to lose track of them,'' said Lauren Mack, a spokeswoman for the bureau's San Diego office, where Orlanda's application is being processed.
Using a stale listing database has important consequences: 411 gives out incorrect telephone numbers, marketers waste money sending direct mail pieces to wrong addresses, criminals get away with identity theft, and corporations lose track of their loyal customers.
The group deals in rock-ribbed roughneck country, with emphasis on cars, pit stops and the women it's so easy to lose track of going from one to the other.
However, most companies don't want to lose track of their investors or asset owners and are doing all they can to prevent this from happening.
If you look at the teams ahead of you and start thinking who has to beat who, you can lose track of the fact that it's what you do that is the most important.
Our guests tell us that it is easy for them to lose track of their personal commitment to staying in shape when balancing a challenging travel schedule.
A few supervisors, managers and so-called department heads, for instance, should lose their jobs when they lose track of millions of dollars in tax payments and send out threatening letters to businesses that followed the law.
It is very easy for small businesses to lose track of their mission.