long run

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long run

1. adjective (typically hyphenated and used before a noun) Of, covering, or to do with a long, indefinite, or future period of time. It's great that you have some long-run goals and ambitions for the business in mind already, but we really need some immediate solutions in place now if we want to survive beyond Christmas.
2. noun A relatively long or extended length of time; an indefinite period that encompasses many potential changes or effects. This latest merger deal will take care of the long run for both companies. This minimum wage increase may have some negative effects on businesses at first, but they will be dwarfed by the benefits yielded in the long run.
See also: long, run

long-run

(used before a noun) Involving, maturing after, or lasting for a long period of time. Our team has come up with a number of long-run solutions to our financial problems, but we'll have to make some sacrifices for them to be effective. If you're thinking of starting a savings account, it's good to have some long-run goals for how much you want to put aside each month.
References in classic literature ?
A HOUND started a Hare from his lair, but after a long run, gave up the chase.
Every one being allowed to learn to read, ruineth in the long run not only writing but also thinking.
I have found out, beyond any doubt whatever, that disobedient boys are certainly far from happy, and that, in the long run, they always lose out.
I do not mean to insist here on the disadvantage of hiring compared with owning, but it is evident that the savage owns his shelter because it costs so little, while the civilized man hires his commonly because he cannot afford to own it; nor can he, in the long run, any better afford to hire.
It was getting pretty dim by the time we turned the corner of the woods, sweating and panting with that long run, and see the sycamores thirty yards ahead of us; and just then we see a couple of men run into the bunch and heard two or three terrible screams for help.
In some States the Specimens are occasionally fed and suffered to exist for several years; but in the more temperate and better regulated regions, it is found in the long run more advantageous for the educational interests of the young, to dispense with food, and to renew the Specimens every month -- which is about the average duration of the foodless existence of the Criminal class.
I wish he hadn't-- But if we act the truth, the people who really love us are sure to come back to us in the long run.
She recalled the chummy laugh she and Gilbert had had together over it, and wondered uneasily if life with a man who had no sense of humor might not be somewhat uninteresting in the long run.
But remember that you and I have a score to settle, and you can ask those who know me how often Dick Horser comes out underneath in the long run.
In the long run, the world is going to have the best, and any difference in race, religion, or previous history will not long keep the world from what it wants.
We can thus understand how it is that new species come in slowly and successively; how species of different classes do not necessarily change together, or at the same rate, or in the same degree; yet in the long run that all undergo modification to some extent.
It will be found much better, in the long run, to do the thing in two days, and then subtract one of them from the narrative.
By persistently hanging on the enemy's flank, we shall succeed in the long run in killing the commander-in-chief.
To the ambitious man life is a brilliant game--a game that calls forth all his tact and energy and nerve--a game to be won, in the long run, by the quick eye and the steady hand, and yet having sufficient chance about its working out to give it all the glorious zest of uncertainty.
You have had a long run of amusement, and now you must try to be useful.