lend (one's) name to (something)

(redirected from lent their name to)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017
See also:
References in periodicals archive ?
TV chefs Jamie Oliver, Gordon Ramsay and Antony Worrall Thompson have all lent their name to products on sale in shops.
"Les Dieux de la Nuit" (The gods of the night), who have lent their name to this exhibition, inhabit the sacred trees of Senegal, the prehistoric menhirs of Brittany, the cliffs of Normandy, the amphitheaters of Naples, the palaces of China, the temples of India.