lend (one's) name to (something)

(redirected from lent his name to)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017
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References in periodicals archive ?
And First Lady Mary Pat Christie said: "We are thrilled that Bono has lent his name to assist New Jersey families in rebuilding their lives."
As he continues to lead Home's charge into a more upscale image, Canadian designer Simon Chang has lent his name to a new color palette for Beauti-Tone, inspired by the colors of Canada's many diverse geographic regions.
Wallsend-born Sting has lent his name to preserve and restore the Grade I-listed Journal Tyne Theatre, in Newcastle city centre.
The agency has also helped Purity create a Facebook fan page for UBU, the brewery's dog who lent his name to Pure UBU, one of Purity's award-winning ales.
Now the pensioner has lent his name to the building on Park Road which will be called George Cross Court.
Dubai: Seven-time Formula One champion Michael Schumacher has again lent his name to a UAE development, the Dh2 billion Michael Schumacher World Champion Tower in Abu Dhabi.
Burton lent his name to the 1996 Helms-Burton Act that codifies the embargo.
How many scores of Star Trek-related and assorted science fiction books has Shatner penned, or at least lent his name to? How about those Priceline commercials?
Nix's offspring Charon, who ferried souls into the underworld, lent his name to Pluto's largest moon, which was discovered in 1978.
Nicholas, who worked his miracles in that ancient city and has lent his name to the modern commercial avatar.
The Ready Steady Cook host lent his name to a broth said to be "crammed full of gorgeous chicken and leek flavour".
boxer also lent his name to a aftershave called Dafydd - the Scent of Success, which was made in Blackwood;
Mend was convicted in 1919 of "theft and false pretenses" and convicted again in the 1930s of "forging documents in an attempt to obtain a veteran's disability pension." And in 1931, at the behest of the Nazi Party, he lent his name to Adolf Hitler im Felde 1914-1918--an adoring description of Hitler's heroic service during World War I.
EVER since the days when Daley Thompson lent his name to an athletics computer game, the playing method has been pretty-well defined.
The comic turned traveller, whose own father stammered, is so concerned about youngsters suffering from this speech impediment that he has now lent his name to a special clinic.