lend (one's) name to (something)

(redirected from lent his name)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017
See also:
References in classic literature ?
From his infancy he had, with calculation beyond his age, lent his name and complaisance to the follies of the Comte de Guiche.
Some, however, assert the opposite; that Creophylus wrote the poem, and that Homer lent his name in return for his entertainment.
And First Lady Mary Pat Christie said: "We are thrilled that Bono has lent his name to assist New Jersey families in rebuilding their lives."
As he continues to lead Home's charge into a more upscale image, Canadian designer Simon Chang has lent his name to a new color palette for Beauti-Tone, inspired by the colors of Canada's many diverse geographic regions.
SUNDERLAND legend Niall Quinn yesterday backed the club's charity initiative to which he lent his name.
Wallsend-born Sting has lent his name to preserve and restore the Grade I-listed Journal Tyne Theatre, in Newcastle city centre.
The agency has also helped Purity create a Facebook fan page for UBU, the brewery's dog who lent his name to Pure UBU, one of Purity's award-winning ales.
"The Soul is in the Bowl," points out Motown R&B music legend Smokey Robinson, who has lent his name and fame to a range of frozen food products marketed in the USA by SFGL Food, Inc.
Now the pensioner has lent his name to the building on Park Road which will be called George Cross Court.
Dubai: Seven-time Formula One champion Michael Schumacher has again lent his name to a UAE development, the Dh2 billion Michael Schumacher World Champion Tower in Abu Dhabi.
He said: "Marco was a non-executive director who lent his name and gave a few recipes and never really attended to any day-to-day business of the company."
Burton lent his name to the 1996 Helms-Burton Act that codifies the embargo.
How many scores of Star Trek-related and assorted science fiction books has Shatner penned, or at least lent his name to?
Nix's offspring Charon, who ferried souls into the underworld, lent his name to Pluto's largest moon, which was discovered in 1978.
Towey's claims to be non-political also don't jibe with recent revelations in The Washington Times that he lent his name and White House credentials to a fund-raising effort sponsored by a conservative Catholic publication.