lend (one's) name to (something)

(redirected from lends his name to)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017
See also:
References in periodicals archive ?
Which American physician lends his name to a first-aid technique of abdominal thrusting to stop choking?
1857: Lord Lonsdale, the president of the National Sporting Club - who lends his name to the most coveted trophy in British boxing, the Lonsdale Belt - was born.
Trading on his reputation, he speaks for enormous fees, lends his name to the letterheads of renowned scientific institutions and half-heartedly heads a government-backed initiative tackling global warming.
Which giant of a man lends his name to the largest frog in the world?
THE pride of Yorkshire and the horse who lends his name to York's May meeting, Dante was the most recent northern-trained horse to win the Derby.
Dan Marino lends his name to a new line of comfort sleep products for Sleep Innovations.
Starks's story is told by five different narrators: Terry, a boyfriend who tries to scam Starks after they break up; Lord Teddy Thursby, who lends his name to shady businesses in exchange for money and entry to Starks's rent-boy parties; Jack the Hat, a straight tough guy who unintentionally influences the ska scene; Ruby Ryder, a faded B-movie star; and Lenny, a professor who teaches sociology to prisoners.