lend (one's) name to (something)

(redirected from lending their name)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
Farlex Partner Idioms Dictionary © Farlex 2017
See also:
References in periodicals archive ?
This is the equivalent of one in every 80 people in the area lending their name to the petition.
Jarrow was the most likely place in the North East for people to have signed the petition with the equivalent of one in every 60 people lending their name to it.
This is the equivalent of one in every 91 people in the area lending their name.
Club bosses have approached local businesses in a bid to find out if any would be interested in lending their name to the new ground.
"Past the 100million dollars barrier, the chances of a film's star lending their name to a child increase," the Sun quoted a spokesman as saying.
RANGERS broke smartly from the stalls in the SPL title race and they slipped a length clear of rivals Celtic by lending their name to a new racing club.
don't have to do anything but sign a contract." In exchange for lending their name to these private fundraising companies, charities receive a welcome infusion of new funds, which Weiner says is considered "found money," since the charity does little more than cash a monthly check.
It's a real shame they even considered lending their name to such a competition offering puppies as prizes."
It's a disgrace that Straw and Rice are showing up here and a shame that Roger McGough and the Phil are lending their names and reputations to the business.
Todo was one of 300 professors and trainee physicians at its medical school suspected of lending their names for money, Asahi Shimbun reported.
David Hinchcliffe, chairman of the Commons Health Select Committee, said: "They are responsible for lending their names."
And snippers like Vidal Sassoon, John Frieda and Nicky Clarke have all made far more money lending their names to hair products than actually shearing tresses.
Actively promoting FF and lending their names to the product are the Los Angeles Times and Palm Beach (Fla.) Post.
Vic Reeves, Adrian Edmondson, Donna Air and Jemma Kidd are some of the celebrities lending their names and faces to the drive to encourage more people to buy Fairtrade products in the exhibition called 'Revealed: Celebrity Fairtrade Habits'.