lend (one's) name to (something)

(redirected from lending his name)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name, to
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something, to
Farlex Partner Idioms Dictionary © Farlex 2017

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something, to
Farlex Partner Idioms Dictionary © Farlex 2017
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References in periodicals archive ?
The other teams too have big names with Sachin Tendulkar lending his name to Kerala Blasters FC, Hrithik Roshan co- owning Pune City FC, Mumbai City FC having a celebrity co- owner in Ranbir Kapoor and John Abraham lending his name to NorthEast United FC.
New York, Aug 23 ( ANI ): Former undisputed champion of the world, Mike Tyson, recently played the 1987 hit game 'Mike Tyson's Punch-Out' for the first time despite lending his name to the title of the game 26 years ago.
Summary: Marc Jacobs has been nurturing fashion designers of the future, by lending his name to the project Designer For Tomorrow.
The Wallsend-born superstar will today be announced as an honorary vice-president of the Tyne Theatre and Opera House Preservation Trust after lending his name to the ongoing campaign to preserve and restore the Grade I-listed Journal Tyne Theatre.
Boxing legend George Foreman is lending his name to a new line of healthy frozen entrees to be distributed in the United Kingdom by Northern Foods.
Pop, 60, a former heroin addict and famous for inventing the stage dive, is lending his name to a garden created by charity The Children's Society.
Sir Bobby has not been involved with his school for some years despite lending his name.
Producer Sam Raimi should be ashamed of lending his name to this boring rubbish, which isn't in the least bit frightening
As the story goes, Hermes, in exchange for his lyre, received from Apollo the art of divination, becoming in this way a poet-prophet and lending his name to the art of interpretation, of commentary--hermeneutics.
pounds 1m for lending his name to Rage computer games.
"He is in many ways the quintessential WW II hero," fellow South Dakotan Tom Brokaw said in lending his name to the Joe Foss Institute.
The boy from Pontypridd is lending his name to an initiative at the refurbished Treforest Non-Political Club, where he began his professional career under his real name Tommy Woodward.