Lend their name - Idioms by The Free Dictionary
lend (one's) name to (something) (redirected from lend their name)
lend (one's) name to (something)
To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
lend your name to something allow yourself to be publicly associated with something.
lend your ˈname to something (formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
References in periodicals archive
Hearts intend to lend their name
to an existing women's team, Guilliano's, who are jointly sponsored by an Edinburgh restaurant and Arniston Rangers junior football club.
Though most of the spiders are not much larger than a quarter, many have big namesakes: Cesar Chavez, entertainer Penn Jillette and photographer Dorothea Lange all lend their names
to new species.
It's another to have these people lend their names
to you to raise money for your organization.