lend (one's) name to (something)

(redirected from lend their name)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
References in periodicals archive ?
It does look like pure Pacha cash in as they lend their name to everything going.
Rather than being a committee of figureheads who just lend their name to a committee that has little purpose, BAC's help identify job availability, the necessary job skills, and actual training needs that will meet the needs of business.
Hearts intend to lend their name to an existing women's team, Guilliano's, who are jointly sponsored by an Edinburgh restaurant and Arniston Rangers junior football club.
Though most of the spiders are not much larger than a quarter, many have big namesakes: Cesar Chavez, entertainer Penn Jillette and photographer Dorothea Lange all lend their names to new species.
They are inspired by the more modern, freethinking Sisters of today's politicised convents, who hand out condoms, attend prochoice lobbies, lend their names to political opposition to the Vatican's lethargic response to un-priestly behaviour and get themselves into all sorts of trouble.
TOP Irish chef Richard Corrigan has insisted he will not be joining the ranks of chequebook celebrity chefs who lend their names to Irish restaurants before jetting out of the country.
"Instead, they decided to lend their names to supporting research that helped those with paralysis lead better quality lives.