lend (one's) name to (something)

(redirected from lend his name)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
References in periodicals archive ?
The Weeknd The singer signed a deal with a company named (real name PAX to lend his name to a line of tobacco and Abel Makkonen marijuana vaporizers featuring his trademark Tesfaye) "XO" logo.
Trust chairman Malcolm Dix said: "I had an exchange of text messages with Mark and I was delighted when he agreed to lend his name to the work we are doing to restore the Tyne Theatre and Opera House to its former glory.
He said: "Brian Friel is Ireland's greatest living playwright and we're honoured that he has agreed to lend his name to this wonderful performance space.
Michael contacted Fowler through a family friend, and the Anfield legend was more than happy to lend his name to the competition.
BRIT AWARD winner Mike Skinner has become the latest celebrity to lend his name to a campaign against alleged animal cruelty in the fast- food trade.
Opera superstar Luciano Pavarotti has accepted an invitation to lend his name to one of the main competitions at the Llangollen International Musical Eisteddfod.
Not only did he lend his name to it, but he voluntarily participated in two films we made in support of the bid.
The response of many to the announcement that the Prince of Wales is to lend his name to a new range of British goods may well be: 'And so he should.'
Mr Ferguson has agreed to lend his name to Labour's campaign for the June 10 election.
THE Prince of Wales plans to lend his name to a new range of goods to expand on the success of his Duchy Originals brand of organic food.
The England football captain (above) will lend his name to the new collection and is expected to be closely involved in its design.