lend (one's) name to (something)

(redirected from lend her name to)

lend (one's) name to (something)

To give one's formal and public support to something; to allow oneself or one's name to be associated with something. Now that we've got a big movie star lending his name to our campaign, we're finally starting to get the traction we've wanted.
See also: lend, name

lend your name to something

allow yourself to be publicly associated with something.
See also: lend, name, something

lend your ˈname to something

(formal) let it be known in public that you support or agree with something: Famous actors sometimes lend their names to political causes.
See also: lend, name, something
References in periodicals archive ?
What makes the deal unique is that Segal doesn't merely lend her name to the products; she does the actual baking using the cannabis and THX extracts supplied by Cresco.
Merle Gross-Ginsburg, founder and first president of the Association of Real Estate Women (AREW), has accepted the invitation of the AREW Charitable Fund board of directors to lend her name to a new scholarship being established in her honor.
The catwalk queen, who created and hosts the hit reality television show 'America's Next Top Model', further said that even lucrative offers could not tempt her to lend her name to fashion, perfume or beauty products.
Posing for photographs she said she was flattered to be asked to lend her name to the perfume which includes her favourite vanilla and citrus scents.
Blethyn (star of Little Voice and Secrets and Lies, pictured left) would surely never lend her name to such a hollow affair.