While terms like "hygge" and "lagom
" are integrating into American culture, the Scandinavian mindset hasn't been applied to the world of marketing.
-- challenging perceptions of wealth' looks at how Brits could boost happiness and wellbeing by taking lessons from one of the world's happiest countries, Sweden, and focusing on little and often.
(I) also read books on HYGGE from the Danish, FIKA and LAGOM
from the Swedish.
The campaign, which features in a range of quality lifestyle media, depicts the company's Wallpaper of the Year, Tori Teal, in addition to an on-trend geometric design in subtle pastel shades, Lagom
- the Scandinavian phrase-turned-lifestyle-trend, meaning 'just enough', or, 'not too little, not too much' - seemed a perfect fit for the latest venture from the team behind Bramble Ski and Haute Montagne (aka 'super yachts in the snow'), who've been tailoring upmarket ski holidays in some of Europe's plushest resorts since the mid-Noughties.
The interior of a Lagom
apartment in Zermatt Chefs Roberto Catra, left, and Marian Podola, right, of new restaurant Aroleid Kollektive and their beetroot carpaccio
The interior of a Lagom
Chefs Roberto Catra, left, and Marian Podola, right, of new restaurant Aroleid Kollektive and their beetroot carpaccio
Abi skiing in Zermatt The Matterhorn, left, and Zermatt, right Chefs Roberto Catra, left, and Marian Podola, right, of new restaurant Aroleid Kollektive and their beetroot carpaccio The interior of a Lagom
apartment in Zermatt
The Swedish concept of 'lagom
'--not too much, not too little--is gaining global momentum, with many consumers wanting to apply the comfort plus simplicity and fairness that it stands for to their home surroundings and choice of materials.
Caption: 1 Johanna Howard Home designed this sporty chevron Lagom
throw, made of 100 percent cotton, and named it for the Swedish lifestyle concept of "just enough." Las Vegas, New York
Fortunately, the lifestyle trend for the coming year promises just that… After years of attempting to knit our own socks (hygge), moderate our vices (lagom
), and strive for meaning (ikigai), this is a trend which asks absolutely nothing of us.
Less is More: "Lagom
" in Swedish means finding just the right amount, which is a beautifully Scandinavian approach to life and design.
Meet your favourite podcasters and bloggers in the Lagom
Felt Studio Podcast Lounge.
NB: Healthy Forever by Connie Simmonds is out now (PS14.99, Lagom
, Bonnier Publishing) .
Psychiatric Services Pile, 1329 N State St, Bellingham, 604216590