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Kind and down-to-earth. They live in a huge mansion, so I really doubt they're just folks, even though they'd like us to believe that they are.
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
Friendly, unpretentious. For example, Politicians meeting the public like to pretend they are just folks, but that's not always true . [First half of 1900s]
The American Heritage® Dictionary of Idioms by Christine Ammer. Copyright © 2003, 1997 by The Christine Ammer 1992 Trust. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
American Heritage® Dictionary of the English Language, Fifth Edition. Copyright © 2016 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company. All rights reserved.
Ordinary people; unpretentious, down-to-earth individuals. This term has been around since about 1900. Zona Gale used it in Friendship Village (1908): “I see ’em all comin’ from the funeral . . . neighbors an’ friends an’ just folks.” See also man in the street.
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer