jam tomorrow


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jam tomorrow

An empty, useless promise of something that will never arrive or be fulfilled. (A reference to Lewis Carroll's Through the Looking Glass, in which the White Queen offers Alice "jam to-morrow and jam yesterday—but never jam to-day.") Primarily heard in UK, Australia. The few staff who are still with us are growing tired of promises of jam tomorrow, while having to endure longer hours with less pay.
See also: jam, tomorrow

jam tomorrow

mainly BRITISH
If you say jam tomorrow, you mean that someone often promises that something good is going to happen but that, in reality, it never seems to happen. The government's big plans for education are no more than jam tomorrow. Note: Jam today is used to refer to the idea that people can have something immediately, rather than having to wait. Economists generally assume that most people value jam today more highly than the same quantity of jam tomorrow. Note: This expression is often used to suggest that people are in fact unlikely to receive what they have been promised. Note: This expression comes from the children's story `Through the Looking Glass', by Lewis Carroll, where the Red Queen says, `The rule is jam tomorrow and jam yesterday, but never jam today.' As the main character, Alice, points out, this means that nobody will ever get any jam.
See also: jam, tomorrow

jam tomorrow

a pleasant thing which is often promised but rarely materializes. British
This expression comes from Lewis Carroll's Through the Looking-Glass ( 1871 ): ‘The rule is jam tomorrow and jam yesterday—but never jam today’.
See also: jam, tomorrow

jam toˈmorrow

(British English, informal) good things that are promised for the future but never happen: They refused to settle for a promise of jam tomorrow.This comes from Lewis Carroll’s Through the Looking-Glass (1871) in which the Queen says to Alice ‘The rule is, jam tomorrow and jam yesterday but never jam today.’
See also: jam, tomorrow
References in periodicals archive ?
WATCHING the minority interest activities of the fight to be the next Conservative leader, the promises of jam tomorrow are coming thick and fast: help for farmers, fishermen, more police, bring back hunting (good luck with that one).
Peel Hunt says its "jam today, jam tomorrow" if Majestic pulls off the sale and confirms its "hold" rating with a 275p target price.
"Every single one of them in both parliaments are promising us jam tomorrow but if they're not very careful, there is going to be no bread to put that jam on."
He added that Labour were "hop ing for jam tomorrow when there is no evidence that the jam is even in existence".
Martin and Varadkar need to realise the JAMs of today are sick of being told there'll be jam tomorrow.
Throw in a dash of national chauvinism, a sprinkling of racism and promises of jam tomorrow if we could only get out from under Brussels, and there you have it.
And aspiration it continued to be with various plans proposed by the British which tended to be rather more of the jam tomorrow variety than anything serious.
I am sick and tired of the "jam tomorrow" policies from this incompetent Eton bully.
The junior mining filed is crowded with "jam tomorrow" stories where a lack of scale, funds and/or nous guarantees failures exceed the success stories.
Once again it's jam tomorrow for most of us but jam everyday for Gideon's friends.
'Jam Tomorrow' was going to be the Tory offer at the election.
SA chief executive Stephen Hester has been doing the same thing that all newly-appointed RSA chief executives do in their first few months - he's been promising jam tomorrow.
Kevan Jones, the shadow armed forces minister, said: "Our forces don't want jam tomorrow and P45s today.
Mr Cameron was accused of offering "jam tomorrow" with his offer to go to the people once Britain's future relationship with Brussels, in the aftermath of the eurozone crisis and further EU integration, becomes clear.