it pays to advertise
Also found in: Acronyms.
it pays to advertise
Advertising is advantageous (by bringing more attention, money, business, etc.) to whatever is being promoted. A: "Oh, I've seen videos of your performances online!" B: "Wow, it pays to advertise, huh?" We've gotten 10 orders since that ad campaign launched this morning—it pays to advertise, all right!