it's what's inside that counts

it's what's inside that counts

1. cliché A person's true value lies in their intelligence, personality, and ability, not their physical appearance. Never let anyone make you feel like the way you look determines what you deserve in life. It's what's inside that counts. Sure, you may not have the physique of an athlete, but it's what's inside that counts. And with brains like yours, you're going to go far in life.
2. By extension, that which is contained or provided within something gives it its value, not its aesthetics. I love this greasy spoon diner. The place may not look like much from the outside, but it's what's inside that counts—and inside, they've got some of the tastiest food in the whole darn state. The company's newest smartphone has one of the sleekest designs on the market. But it's what's inside that counts, and unfortunately it's not much of an upgrade over their last model.
See also: count, inside, that
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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