it's to die

it's to die

Also, it is to die for. It's extraordinary; it's deeply appreciated and/or greatly desired. For example, Her performance, it's to die! or That mink coat-it's to die for! This hyperbole is usually put as an exclamation. [Slang; 1970s]
See also: die
References in periodicals archive ?
Jo Malone's new fragrance Basil & Neroli hits their counters next month and it's to die for.
Boating to the yacht club or to Egmont Key; it's to die for.
James, by email A It'S a great plate, and for anyone called Norman it's to die for.
I'm going to see Britney Spears' old house - I heard it's to die for," the Daily Telegraph quoted her as telling OK
chocolatier ChoclatiQue's rich, dark-roasted chocolate is so decadent, it's to die for.
I adore the chilli and salt dark chocolate, it's to die for.