it's crunch time

crunch time

A critical period of time characterized by a heightened pressure to succeed, usually at or near the end of a given situation or undertaking. Okay, we've got two minutes to tie the game—it's crunch time, guys!
See also: crunch, time

it’s ˈcrunch time

(informal) it is the moment when something must be decided or done, or a difficulty can no longer be avoided: It’s crunch time for him. Either he makes a move now or gives up any hope of winning power.
See also: crunch, time
References in periodicals archive ?
This is a Parliament with real teeth and it's crunch time if we're serious about protecting the most vulnerable Scots.
IT'S crunch time at Crosland Moor tomorrow as a high-quality field play in the annual Open competition.
And elsewhere, with voting in full swing, it's crunch time for Norris and Sally.
Following a theme, It's Crunch Time, this snack has been developed to be an ideal snack companion for consumers, especially youngsters as they enjoy activities such as playing video games, watching television or having get-togethers with friends.
Board of Education, it's crunch time at the Legislature and an interview with Paul Carrola of the University of Texas at El Paso.
Stephen Connor @Stephen Connor7 GUTTED but will hopefully move on, it's crunch time at the Stephen Connor @Stephen Connor7 but will hopefully move on, it's crunch time at the top.
The former Bangor striker, and alltime top scorer in the top tier, feels it's crunch time for Powell, who has seen his bottom side flounder this season with just one win from 16 matches.
THE X FACTOR ITV 8pm It's crunch time as we've reached the semi-finals and the warbling wannabes can almost taste real fame.
18 It's crunch time for the remaining English clubs in the Champions League and Chelsea are likely to be the sole representatives in Friday's draw - provided they can overcome Galatasaray at Stamford Bridge.
STEVE BRUCE has told his Hull warriors: It's crunch time.
Kimberley Lloyd-Owen, founder of football tipping website Goal Adviser, tells you where to bet your hard-earned cash this week IT'S crunch time for England in the Ukraine on Tuesday.
The Queen's Club championship begins on the Monday before Wimbledon on June 25, and Murray knows it's crunch time.
45pm IT'S CRUNCH time for Lazio in their chase for a Champions League spot and a victory at Parma today would be highly desirable with a tough schedule facing the Eagles in April, writes Ian Wilkerson.
The X Factor (ITV1, 8pm) It's crunch time for the popular talent show as they introduce a new judging line up and a four month run on our screens.
It's crunch time for Martin Johnson as the Rugby World Cup in New Zealand looms large