(something) isn't everything

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(something) isn't everything

A phrase downplaying the importance of something, often as an attempt at consolation when someone doesn't achieve it. Most commonly used in reference to money or winning. I know you're bummed out about losing the big game, but winning isn't everything. After all, you played really well, even though your team didn't win. When you think of how many celebrities have had trouble with the law or have struggled with substance abuse, it's a powerful reminder that money isn't everything.
See also: everything
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

money, winning, etc. isn’t ˈeverything

money, etc. is not the most important thing: Work isn’t everything. You must learn to relax a bit more.
See also: everything
Farlex Partner Idioms Dictionary © Farlex 2017
See also:
References in classic literature ?
"Ah, but that isn't everything! Of course YOU know a lot--"
Explain to me why going out of this chamber isn't everything."
He came along first but that isn't everything. It's a fair fight between him and me.
But technique isn't everything; to get out of Dartmoor and into the Albany in the same twenty-four hours is a whole that justifies its parts.
Money isn't everything, after all, and being the primary nurture is an expense you can put a price tag on.
THEY say that winning isn't everything and the taking part what counts and I bet the boys down in Ballyragget wish now they had heeded those wise words.
He said he could sell fuel so cheaply because "money isn't everything".
There's just me, my wife and we only have one son, so we don't need to make a huge profit - money isn't everything," he said.
JURGEN KLOPP insists money isn't everything in football as he vowed to restore Liverpool to a club which retains its most gifted talents.
If Winning Isn't Everything, Why Do I Hate to Lose?
I feel I must express the gratitude we should all feel to two groups: the sensible people in the BBC and ITV who got together to offer an acceptable payment; and the executives from the WRU and the other unions who recognised that money isn't everything.
In Doncaster, Richard and Helen want to turn an overgrown wilderness into a smallholding to grow fruit and vegetables and keep "Money isn't everything and size doesn't matter," Monty explains and Unlike Kevin McCloud, he's not MORE often than not, the gardens we see on TV have very little in common with the real-life spaces we see outside our own kitchen windows.
Obviously, being "Tuff'' isn't everything, and this band still has a lot to give.
A massive billboard has been erected on Dubai's Sheikh Zayed Road following last week's Expo 2020 win, proclaiming "Whoever says winning isn't everything doesn't know Dubai".