be lost on (someone)

(redirected from is lost on them)

be lost on (someone)

To have little or no impact or effect on someone; to not be valued, appreciated, or understood by someone. The human cost necessary to make these first-world comforts is a hard truth that is lost on most consumers. I fear our efforts to educate John about the perils of the city may have been lost on him.
See also: lost, on

be lost on

1. To have no effect or influence on: Her advice was lost on me.
2. To be beyond the comprehension of: The lecture was lost on us.
See also: lost, on