no one ever went broke underestimating the intelligence of...

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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate
References in classic literature ?
(Sir Leicester was going to Paris too, by the by, but the delight of the fashionable intelligence was in his Lady.)
Hence, edifices comprehensible to every soul, to every intelligence, to every imagination, symbolical still, but as easy to understand as nature.
It is the mode of expression of humanity which is totally renewed; it is human thought stripping off one form and donning another; it is the complete and definitive change of skin of that symbolical serpent which since the days of Adam has represented intelligence.
And when one observes that this mode of expression is not only the most conservative, but also the most simple, the most convenient, the most practicable for all; when one reflects that it does not drag after it bulky baggage, and does not set in motion a heavy apparatus; when one compares thought forced, in order to transform itself into an edifice, to put in motion four or five other arts and tons of gold, a whole mountain of stones, a whole forest of timber-work, a whole nation of workmen; when one compares it to the thought which becomes a book, and for which a little paper, a little ink, and a pen suffice,--how can one be surprised that human intelligence should have quitted architecture for printing?
Farewell all sap, all originality, all life, all intelligence. It drags along, a lamentable workshop mendicant, from copy to copy.
* The scientific study of this subject may almost be said to begin with Thorndike's "Animal Intelligence" (Macmillan, 1911).
With the advantage of possessing this important intelligence, the chief warily laid his plans before his fellows, and, as might have been anticipated from his eloquence and cunning, they were adopted without a dissenting voice.
Runners were despatched for intelligence in different directions; spies were ordered to approach and feel the encampment of the Delawares; the warriors were dismissed to their lodges, with an intimation that their services would soon be needed; and the women and children were ordered to retire, with a warning that it was their province to be silent.
Nor did she put the question altogether idly, but, for the moment, with a portion of genuine earnestness; for, such was Pearl's wonderful intelligence, that her mother half doubted whether she were not acquainted with the secret spell of her existence, and might not now reveal herself.
This intelligence appeared to affect them with the most lively emotions.
Occasionally we caught some indistinct idea of their meaning, when we would endeavour by every method in our power to communicate the desired intelligence. At such times their gratification was boundless, and they would redouble their efforts to make us comprehend them more perfectly.
"Have you not heard the astonishing intelligence regarding her surreptitious union?" Briggs asked.
"Are you not aware, sir," Miss Briggs asked, "that she has left our roof, to the dismay of Miss Crawley, who is nearly killed by the intelligence of Captain Rawdon's union with her?"
The warrior band departed for their village, which was about twenty miles distant, to collect objects of traffic; they left six or eight of their number, however, to keep watch upon the white men, and scouts were continually passing to and fro with intelligence.
This intelligence, whether true or false, so roused the fiery temper of M'Lellan, that he swore, if ever he fell in with Lisa in the Indian country, he would shoot him on the spot; a mode of redress perfectly in unison with the character of the man, and the code of honor prevalent beyond the frontier.
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