inside the box

(redirected from inside-the-box)

inside the box

Standard or derivative, as opposed to creative or innovative; the opposite of "outside the box." Please abandon any inside the box thinking because we need to come up with an attention-getting, innovative ad campaign. Don't give me inside the box choreography—I want to see something mind-blowing!
See also: box, inside
References in periodicals archive ?
The inside-the-box thinking was that no deepwater oil well could ever suffer a catastrophic blowout because the prevention technology was too good.
The inside-the-box thinking was that the speculation and lack of financial regulation that spawned the Great Depression would never again be repeated.
The inside-the-box thinking was that the damage or terror of a Chernobyl or a Three Mile Island was behind us, that we could march forward in confidence and expand our dependence on nuclear power.