inside the box

(redirected from inside-the-box)

inside the box

Standard or derivative, as opposed to creative or innovative; the opposite of "outside the box." Please abandon any inside the box thinking because we need to come up with an attention-getting, innovative ad campaign. Don't give me inside the box choreography—I want to see something mind-blowing!
See also: box, inside
References in periodicals archive ?
The inside-the-box thinking was that no deepwater oil well could ever suffer a catastrophic blowout because the prevention technology was too good.
The inside-the-box thinking was that the speculation and lack of financial regulation that spawned the Great Depression would never again be repeated.
The inside-the-box thinking was that the damage or terror of a Chernobyl or a Three Mile Island was behind us, that we could march forward in confidence and expand our dependence on nuclear power.
The participants worked on defining a roadmap to take us forward from today's early box-to-box applications of parallel optics toward commercial implementation of inside-the-box optical backplanes in high-end systems and onward toward widespread use of optics for ever shorter-reach applications, perhaps eventually including on-chip interconnects.
Intel Architecture based clusters - coupled using PCI Express technology inside-the-box and InfiniBand outside-the-box - exhibit unparalleled performance gains for users of high-performance computing," said Jim Pappas, director of Initiative Marketing for Intel's Enterprise Platform Group.